Paid Advertising

Camila Campuzano · Sep 13, 2021

What Is Google Ads? How Does Google Ads Work? Google Ads (formerly Google AdWords) is so much more than those little paid ads at the top of a sea…Read more

Camila Campuzano · Aug 3, 2021

5 Tips for Effective Montessori School Facebooks Ads

Facebook is the world’s largest social media network, with over 2.89 billion monthly active users worldwide. When you think about that for a mom…Read more

Camila Campuzano · Jul 12, 2021

5 Reasons Why Google Ads Work for Montessori Schools

Most Montessori schools rely on organic search (SEO) and social media alone. And while these two marketing channels are good long-term strategies, t…Read more

Camille Campbell · Aug 6, 2019

Montessorians: Increase Your Visibility with Organic Social Media Posting

I’m going to be a bit blunt here: Instagram is not a magic ticket. Nor is it the most important component of digital marketing. And while we’r…Read more

Kasim Aslam · Jul 25, 2019

Call Tracking Metrics: What it Is, Why We Use it, and How it Benefits Your Montessori School

With more and more conversions happening over the phone, calls have become a key measure for tracking digital marketing success. Nowadays, sma…Read more

Kasim Aslam · Jun 6, 2019

There’s a major problem with Facebook

There’s a major problem with Facebook Let me start by saying that problems with Facebook aren’t new. In an article I wrote in January of 2018, I …Read more

Kasim Aslam · Apr 17, 2019

What Should a Montessori School Spend on Paid Advertising Channels?

Before diving into the heart of this topic, the obligatory disclaimer that needs to be stated is that every school is different. There are a myriad …Read more

Camila Campuzano · Jun 6, 2018

Is Your School Benefiting from the Highest-Performing Montessori Facebook Ads Campaign Ever?

We did our homework and came up with a strategy that works consistently to boost online visibility, target more parents, and increase enrollment for…Read more

Camila Campuzano · Jan 5, 2018

Facebook Ads or Google AdWords: Pros and Cons of Each Platform and When to Use Them

Facebook Ads. Google AdWords. Social media marketing. Target audiences. Reaching parents of potential future students online through paid adve…Read more

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